The Book

Sell Your Business for What It's Worth — Without Losing Your Mind

A practical owner-side guide for private-company owners preparing for sale, transition, or a value-defining moment.

Sell Your Business for What It's Worth — Without Losing Your Mind, by Rosemary Bruus CVA

Most owners do not lose on exit because they lack intelligence. They lose because value gets defined by other people before they are properly prepared. This book helps owners understand what drives value, where deals get discounted, and how to prepare before buyers, lenders, advisors, or legal pressure start setting the terms.

  • Understand what buyers are really evaluating
  • Spot where value haircuts and negotiation discounts arise
  • Prepare before others start defining the number
  • Protect leverage in sale, succession, and dispute-sensitive situations
  • Think more clearly about value before the next major move